The Terry McAdam Book Award






Announcing the 2015 Terry McAdam Book Award Winner:

The Sustainability Mindset: Using the Matrix Map to Make Strategic Decisions
by Jeanne Bell and Steve Zimmerman

Patty Oertel, Chair of the 2015 Terry McAdam Committee, describes Bell and Zimmerman’s book as “a step by step guide for nonprofit managers, board members and consultants to articulate the services and activities core to their mission, understand their financial picture and develop strategies to achieve sustainability.

All concerned with the nonprofit sector want organizations to be sustainable. We now have an inspiring tool to honestly decipher what is important, possible and necessary to achieve mission and financial health.”

Jeanne will be presenting a workshop at the conference on October 8, “Leadership Transition: Rethinking the Opportunity for Positive Change.

 Honorable Mention:

The Impact Investor: Lessons in Leadership and Strategy for Collaborative and Capitalism
by Cathy Clark, Jed Emerson and Ben Thornley.


About Terry McAdam

Terry W. McAdam devoted his professional life to improving the nonprofit management field and urged those of us in the capacity building field to write about our experiences because he considered our voices insightful and important to improving the sector.

Terry died in 1986 at the age of 44.


At that time he was the executive vice president and program director of the Conrad N. Hilton Foundation in Los Angeles. Before joining the foundation in 1983, Terry was vice president of the New York Community Trust where he helped to develop a variety of innovative grant programs for the trust. He was also an author himself – Careers in the Nonprofit Sector (1986). With Judith Scherer, he wrote Technical Assistance in New York City: a Preliminary Examination of the Nonprofit Technical Assistance Process in New York City in 1977.


McAdam Award Committee

The Alliance forms a diverse Award Committee, which seeks nominations for the most inspirational and useful new book published which makes a substantial contribution to nonprofit management.

2015 Committee Chair

Patty Oertel, President, the Oertel Group, California

Committee Members


Jean Butzen, President, Mission+Strategy Consulting, Illinois

Mike Corbin, Capacity Building Director, National Network for Arab American Communities, Michigan.

Russ Finkelstein, Managing Director, Clearly Next and an ongoing consultant/ partner to the Schusterman Foundation, New Organizing Institute and the Talent Philanthropy Project, Oregon

Allyson Goldhagen, Member Services Manager, Philanthropy New York

Anne Green, Managing Director, Griffin Green Consulting, Connecticut

Terry Horton, Senior Program Advisor, The Dorothy A. Johnson Center for Philanthropy at Grand Valley State University, Michigan

Michael Leibman, Leibman Associates, Inc. (LAI) and Licensed Consultant, Maryland NonProfits’ Standards of Excellence Institute, Maryland

Lynne A. Molnar, Molnar Consulting, Greater New York Area

Victoria Thurlow, Principal, Thurlow Associates, California

Mike Walsh, Vice President, The Foraker Group, Alaska

Past Awardees


1989 Securing Your Organization’s Future: A Complete Guide to Fundraising Strategies by Michael Seltzer
1990 The Third America by Michael O’Neill
1991 Strategic Media by Phil Sparks and Cathy Bonk
1993 Leadership for the Common Good: Tackling Public Problems in a Shared-Power World by John Bryson and Barbara C. Crosby
1994 Strategic Philanthropy in the 1990’s by Diane Gingold
1995 Mission-Based Management: Leading Your Not-For-Profit in the 21st Century by Peter C. Brinckerhoff
1996 Reengineering Your Nonprofit Organization: A Guide to Strategic Transformation by Alceste T. Pappas
1997 Financial Empowerment: More Money for More Mission by Peter C. Brinckerhoff
Honorable Mention: Strategic Planning for Nonprofit Organizations: A Practical Guide and Workbook by Michael Allison and Jude Kaye
1998 Nonprofit Mergers and Alliances: A Strategic Planning Guide by Thomas A. McLaughlin
1999 Financial Management for Nonprofit Organizations: Policies and Practices by Jo Ann Hankin, Alan G. Seidner and John T. Zietlow
2000 Resolving Conflict in Nonprofit Organizations: The Leaders’ Guide to Finding Constructive Solutions by Marion Peters Angelica
2001 Private Sector Strategies for Social Sector Success: The Guide to Strategy and Planning for Public and Nonprofit Organizations by Kevin P. Kearns
2002 Nonprofit Lifecycles: Stage-Based Wisdom for Nonprofit Capacity by Susan Kenny Stevens
Honorable Mention: Opening Doors: Pathways to Diverse Donors by Diana S. Newman
Honorable Mention: Working Across Boundaries: Making Collaboration Work in Government and Nonprofit Organizations by Russell Matthew Linden
2003 Breakthrough Thinking for Nonprofit Organizations: Creative Strategies for Extraordinary Results by Bernard Ross, Clare Segal
Honorable Mention: Bookkeeping Basics: What Every Nonprofit Bookkeeper Needs to Know by Debra L. Ruegg
2004 Begging for Change: The Dollars and Sense of Making Nonprofits Responsive, Efficient, and Rewarding for All by Robert Egger
Honorable Mention: Fundraising in Times of Crisis by Kim Klein
Honorable Mention: The Best of the Board Cafe: Hands-on Solutions for Nonprofit Boards by Jan Masaoka
2005 The Light of Conscience: How a Simple Act Can Change Your Life by William H. Shore
Honorable Mention: Governance as Leadership: Reframing the Work of Nonprofit Boards by Richard Chait
Honorable Mention: Play to Win: The Nonprofit Guide to Competitive Strategy by David La Piana
2007 Momentum: Igniting Social Change in the Connected Age by Allison H. Fine
Honorable Mention: Community Leadership Handbook: Framing Ideas, Building Relationships, and Mobilizing Resources by James F. Krile
2008 Generations: The Challenge of a Lifetime for Your Nonprofit by Peter C. Brinkerhoff
Honorable Mention: Forces for Good: The Six Practices of High-Impact Nonprofits by Leslie R. Crutchfield and Heather McLeod Grant
2009 Chief Executive Transitions: How to Hire and Support a Nonprofit CEO by Don Tebbe
2010 Reliable Fundraising in Unreliable Times by Kim Klein
Honorable Mention: The Networked Nonprofit: Connecting with Social Media to Drive Change by Allison Fine and Beth Kantor
2011 Walk Out Walk On: A Learning Journey Into Communities Daring to Live the Future Now by Margaret Wheatley
2012 Giving Back: A Tribute To Generations of African American Philanthropists by Valaida Fullwood with photography by Charles W. Thomas Jr.
2013 Measuring the Networked Nonprofit: Using Data to Change the World by Beth Kanter and Katie Delahaye Paine
2014 Content Marketing for Nonprofits by Kivi Leroux Miller